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New Website, Consistent Brand: Connecting YBP to Their Community


By Julie Romano – I love TED Talks as both videos and as a podcast through the TED Radio Hour on NPR. Okay. That’s not quite the revolutionary statement to make, but the TED Talks’ inspiring messages usually quell my sneaking feelings of quarter-life crisis or sometimes exacerbate them. Also, it doesn’t hurt that while I listen to them I can also do any number of necessary mundane tasks and simultaneously feel like I can conquer the world.

While recently watching Seth Godin’s TED Talk “The Tribes We Lead,” I found a particular notion he said fascinating, “The Beatles did not invent teenagers. They merely decided to lead them. That most movements, most leadership that we’re doing is about finding a group that’s disconnected, but already has a yearning — not persuading people to want something they don’t have yet.” This idea resonated with me. When I moved back to Corpus Christi after graduating from college, I knew I wanted to be involved with my community. The Young Business Professionals (YBP) of the Coastal Bend gives me and others who have a similar yearning to serve an outlet to do so, and YBP’s website redesign allows them to spread that message farther.

With the help of Jonathan Swindle and his team at Hi-Res Creative, YBP launched their new website on Tuesday, September 8, 2015. YBP has been around since 2009 and their website was overdue for an update. Russell Wagner, Director of Engagement at Texas A&M-Corpus Christi and Executive Director of YBP, said, “I think in today’s age, a website is extremely important, especially to a growing organization such as ours. To many people, the website is the face of an organization. Jonathan Swindle and his team at Hi-Res did a great job of delivering a product that was modern, edgy, and a great representation of the Young Business Professionals.” It’s true that you need a website to be noticed in the age of information overload. It has to look great and be easy to navigate. While YBP wanted a website that looked great, their end goal was creating a vehicle so people could hear what they are offering: “Cultivating Young Leaders. Creating a Stronger Community.”

I like to think that members of the Young Business Professionals are a community built on tangible aspirations. They want to succeed in their careers. They want to start a family and/or surround themselves with a great network of friends, the family of their choosing. They want to see Corpus Christi be, in the words of Mayor Nelda Martinez, “the most beautiful city in the Milky Way Galaxy.” While some Corpus Christi residents (and a certain Texas publication) are comfortable verbally tearing down Corpus Christi, there is a group of individuals who see the potential in our community and want to raise it up. Like Seth Godin’s talk, YBP wants to draw in the people who already have a yearning, because through their actions, they can change the hearts of those who don’t already feel that way. They can lead by example. By building up our community and producing positive results, many more people will follow.

The Young Business Professionals of the Coastal Bend have a new, shiny website, but what they really have is a new way to deliver their consistent message. They want to be agents of change in their community, and are always looking for more people to join them. That’s what their website redesign really means.

You can check out the Young Business Professionals’ new website here.

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